Creating a new product category
Sketchbook
Brian Charlesworth
October 17, 2022
Creating a new product categoryBrian Charlesworth

Medical device startups face all the challenges of a regular startup but with the added hurdles of FDA regulations, filings, certificates, testing, usability, FDA filings like the master file (MAF), design history file (DHF), device master record (DMR), clinical trials, and a miriad of time consuming, expensive obstacles. The right product positioning strategy was essential as a late stage pivot could create debilitating expenses. Even product cycles take longer.

We delved into our proprietary design process to produce a beacon of Veritas Medical’s technology, engineering, and expertise. With an eye to future success, we helped strategize features built for now while establishing a vision of the future for Lightline products.

This article will be released Oct 17, 2022

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