Medical device startups face all the challenges of a regular startup but with the added hurdles of FDA regulations, filings, certificates, testing, usability, FDA filings like the master file (MAF), design history file (DHF), device master record (DMR), clinical trials, and a miriad of time consuming, expensive obstacles. The right product positioning strategy was essential as a late stage pivot could create debilitating expenses. Even product cycles take longer.

We delved into our proprietary design process to produce a beacon of Veritas Medical’s technology, engineering, and expertise. With an eye to future success, we helped strategize features built for now while establishing a vision of the future for Lightline products.

The tides have shifted - the value of good design is on the mind of leaders & innovators. The power of design can be the difference between astounding success and “cool story bro”. More and more companies, big and small, are catching on to the fact that design is the variable that drives good companies to phenominal success. They understand good design is not designing products that ‘just look good’, but products that are designed to outperform in every aspect from quality to ease of use, reliability to usability, from beauty to engineering. Products that out innovate are now standard.

Designers have an inherent talent for predicting the future, or at least, creating it. Yet learning to interpret data can inform the design process to create the right product at the right time to enhance market impact. But data is incredibly hard to read. Pulling incorrect assumptions can lead to tone-deaf design.

We help a lot of founders. We see a lot of new ideas. We see a lot of founders with good ideas fail when pitching. Venture capitalist's look beyond the company to make sure they are investing in the right people, not just the idea. But, you'll never reach that point if your pitch falls flat.  

If you’re here to find the exact blueprint your pitch deck needs for successful funding rounds, this isn’t it. If you want a pitch deck that looks like every other pitch deck in a sea of hungry startups, there are plenty of templates you can follow elsewhere.

This guide is designed to help you build the perfect pitch deck.

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We are dreamers.

Ultraviolet is built on this foundational idea. Designers, engineers, & dreamers are behind the world's innovations people use everyday. We are hidden in workshops, studios, and manufacturing plants playing with materials, processes, & ideas.

We are dreamers, innovators, engineers, & designers building innovative products, brands, & experiences for the good humans of planet earth. We are Ultraviolet.

Ultraviolet is the unseen force helping big thinkers and innovators change the world. We have an obsession with good design. Design to help people live better lives.

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